Club De Novo initially entered the hospitality business with the operation of a recreation center featuring a health club, a high-end restaurant, a full bar and lounge, and a space for private parties. Over the years, the operation of Club De Novo's recreation center contributed to an extremely positive change in the local community. Club De Novo became a social hub for fitness, business meetings, family and friends' get-togethers; it became a place to escape from the real world and rejuvenate.